Brand identity is a crucial part of any business
Getting your brand identity clear and perfectly represented in all your marketing assets is vitally important in creating a successful business. Without a coherent and consistent image and message, you’ll confuse your potential clients and they won’t understand how you can help them.
A brand is a set of perceptions that define a company. It’s much more than simply a logo or a colour palette; it’s more than just a tagline or a tone of voice. It’s the total embodiment of what it means to interact with that brand, the experience the customer will have and the promises that brand will deliver.
Visual brand identity encompasses your logo, colours, typography (fonts), image style and composition style. Getting your branding right early on can make a huge difference to your business growth. Spending some time working with a design studio that has experience of taking you from a vague concept through to a comprehensive visual brand identity will save you heaps of frustration and ££s in the long run.